ONLINE MARKETING

2011-04-30T11:58:00.000-07:00

About Us

Direxions Marketing Solutions Private Ltd is an independent ISO certified marketing agency with offices in Mumbai, Kolkata, Delhi, Bengaluru and USA. We offer cutting-edge direct and integrated marketing solutions to companies who want to acquire, retain and build relationships with customers, distribution and sales channels or employees.

News

31-March-2011
Samsung speed dials Direxions for building loyalty!
31-March-2011
Direxions changes directions... to Andheri!
01-February-2011
Direxions 'carries speed' for Tata Photon!

Our Clients

Five Successful Marketing Techniques

2011-04-02T07:58:00.000-07:00

by Bob Leduc

Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses.

1. Keep Adding Something New
Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.

Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales in 3 different ways:

It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product.
It enables you to get bigger sales by combining 2 or more items into special package offers.

What is an Effective Internet Marketing Strategy?

2011-03-27T02:57:00.001-07:00

If you’re still struggling to finally reach your financial independence & make a nice living from your home, then listen... The only reason why you’re failing is because you don’t have a good website marketing strategy.

If you ask any successful offline world entrepreneur how it’s possible to build a great business without a proper strategy, he’ll start laughing. But many internet marketing experts are trying to make money without even realizing what on earth they’re doing online…

If you believe that you can jump in, create a website, submit it to a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It ain’t gonna happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying” and “Selling”. Basically, to simplify, it all comes down to this:

Who is your customer?
What is he or she specifically looking for? You must know their problems or desires. You must be in their shoes and find out what is that would make them feel better (an offer).
What is your offer?
Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?

Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours?

Before you even start creating internet marketing strategy for your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.

#1 Phase - Online Research

In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?

Who is your favourite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.

#2 Phase – Data Analysis

If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?

Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.

What is an Effective Internet Marketing Strategy?

2011-03-27T02:56:00.001-07:00

Who is your customer?
What is he or she specifically looking for? You must know their problems or desires. You must be in their shoes and find out what is that would make them feel better (an offer).
What is your offer?
Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?

Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours?

Westwood College

2011-03-27T02:54:00.002-07:00

Business Administration - Marketing Management (Bachelors)
If you like variety, marketing management won’t disappoint you. Prepare for a variety of career paths with a marketing management degree from Westwood College’s School of Professional Studies, where affordable tuition rates and expert student finance specialists help you achieve your educational goals.
Business Administration - Marketing Management (Masters)
A master of business administration degree can help you reach your highest potential in business. It’s truly a stepping stone to becoming a leader and decision maker.

Online Marketing Schools

2011-03-27T02:54:00.000-07:00

There are scores of benefits rendered by online marketing degree. It provides to the students enormous flexibility to commence and complete their study at their own pace. Coupled with ease of study, it also provides benefits in the form of cost savings, because it is less costly than traditional marketing degree. If you are living far away from the school, in different city, state, country or continent, you still can get the most accredited online marketing degree from one of the most prestigious schools offering online degrees.

By pursuing marketing degree from online schools, you can satiate your great ambitions without physically attending the classes. Your bedroom becomes your class, your café and canteen, traveling in a car or train, this entire space in the universe becomes your class. Therefore, wherever and at whatever time you want, you can complete and get prestigious degree at less cost, time of your choice and flexibility.

Emergence of technology has outdistanced primitive methods of learning and teaching. The constraints of time and distance have almost become irrelevant and meaningless. Schools and universities have been actively and enthusiastically adopting the latest means of imparting knowledge to the disciples’ of diverse disciplines. But the universities, offering courses in marketing are a step ahead to market their educational services online to those who feel constrained because of time, cost, flexibility and distance.